Critics of Social Media; The limits of social media and digital marketing
Social media is a powerful and commonly used tool in the marketing industry. Especially in the 21st century, many business rely on social media to boost brand awareness and in turn, boost leads and sales. However, does this mean that traditional marketing is dead? Since business have been transitioning from traditional marketing to digital marketing,…
Digital campaigns and IMC
What does Integrated Marketing Communications (IMC) mean? It is the unity of marketing communication elements, like public relations, social media, and advertising, into a brand message that remains consistent across distinct media channels. For a company to have a multi-pronged marketing plan, the company must have a IMC plan in place to reach a larger…
Why Ideas Spread?
There are 2 philosophies as to why some ideas spread: Message characteristics (e.g. Jonah Berger) Influentials Network characteristics (e.g. Malcom Gladwell) People characteristics (e.g. Seth Godin) PSY – Gangnam Style This song was sang by a South Korean singer named PSY. His song was released on July 15 2012. It became the first ever video…
Mobile Marketing
Do you know how many people in the world own a mobile phone? Take a guess. Up to date, the number of people who own a mobile phone has far surpassed 6 billion and will continue to rise in number. It is stated that China, India and the United States has the highest number of…
Search: SEO and Paid Search Marketing, Digital Analytics
Do you know what is a search engine? What’s the first search engine that you think of? And how many others do you know of? To put it simply, a search engine is a program that uses keywords or phrases to assist users discover the information they are looking for on the internet. My guess…
How to: write a Digital Marketing Proposal
Let us understand what is digital marketing proposal. To put it simply, it is a template that tells your client information about yourself and some of the digital marketing services your are able to offer. And it also shows how your proposal is able to help boost the client’s business and exposure. We have to…
Understanding digital consumers, communities and influencers
Did you know that there are over 100 social media sites in 2021? Can you believe that? Some of them which are; Facebook, Twitter, Instagram, Snapchat, and Vlive. Sometimes, we as individuals underestimate the power of social media. We have so much freedom on the internet. By that I mean – following other individuals we…
Social Media Marketing; Content and Value Creation
In 2021, data has shown about there are 4.33 billion users on social media. That amounts to more than 55 percent of the total global population. Isn’t that crazy?! And the crazier thing is – the numbers will continue to raise. With that being said, content creators need to know what do the audience want.…
Short Introduction of Myself!
My name is May and graduated from Republic Polytechnic with a diploma in Customer Relationship and Service Management. Between the time of graduating from Polytechnic and starting University, I worked full-time as a Beauty Advisor at Sephora. Despite where I work at and what I do, on my rest days, I stay home 90% of…
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May @ RMIT Business Marketing 